Our Courses
STAR/Sales Associates
Sl.No Chapter Description
1 Introduction General Safety General Discipline Role of a Sales person Job of a sales person
2 Introduction to Retail Various categories of the products Scanning and other security systems
3 First Aid Importance of Store Safety and Security First Aid Fire Safety Evacuation procedures
4 Retail food Safety Practice Introduction Personal Hygiene Sanitation and House keeping Food Safety Plan/Program
5 Speak Well Importance of Personality in Career growth Introduction to communication English Speaking Traits of personality
6 Test /Discussion/Revision Test /Discussion/Revision
7 Customer Relations Basics of Consumer Behavior 5A's concept Profiling retail market Customer Relations Dynamics of Customer
8 Merchandising and Visual Merchandising Introduction to Merchandising Introduction to Visual Merchandising Retail Visual Illustrations VM support structures Display Category Presentation
9 Selling Skills Basics of Selling Greeting your prospect First time impression Rapport building Wants and Needs Questioning techniques Qualities of Sales person Body Language Effective Communication Suggestive Selling Selling high end products handling complex situations
10 Basics of Computer Understanding the hardware Parts of a computer Storage devices Input/Output Devices Retail and Bar coding Portable Data Terminals RFID in Retail. Internet Explorer Key board short cuts Data Entry Equipments
11 Test /Discussion/Revision Test /Discussion/Revision
12 Retail Equipments POS and Non POS equipments Labeling Bar code Reader Computer Manual Cash handler POS handling procedure Electronic Article Surveillance POS Equipment Stacking norms
13 Key Performance Indicators in Retail Market Sales compared to Budget/Target Sales compared to last year Sales per square foot Wage cost Annual sales Conversion rate Elements of Marketing Concepts
14 Test /Discussion/Revision Test /Discussion/Revision
15 Practical Exercises Identifying the categories of products
16 Practical Exercises Food Safety Practices Customer Interactions
17 Practical Exercises Public Speaking Customer Service
18 Practical Exercises Role Play - Types of Customers Role Play- Good Customer Relationship Types of Visual Merchandising Demonstrate Visual Merchandising Retail Visual Illustrations
19 Practical Exercises Visual Merchandising support structures Design ,Construct, Maintain props Creating a Display
20 Practical Exercises Merchandising and Category presentation skills Selling Skills Role Plays- Good Sales Person
21 Practical Exercises High End product selling Computer Hardware Internet,E-mail Key board Skills
22 Practical Exercises Identifying POS and Non POS equipment Handling POS Operating POS
23 Final Test/Discussion/Revision Final Test/Discussion/Revision
24 Career Counseling and Guidance Career Counseling and Guidance
ChapterDescriptionDurationHoursDurationMinutes
IntroductionGeneral Safety General Discipline Role of a Sales person Job of a sales person20
Introduction to RetailVarious categories of the products Scanning and other security systems40
First AidImportance of Store Safety and Security First Aid Fire Safety Evacuation procedures40
Retail food Safety PracticeIntroduction Personal Hygiene Sanitation and House keeping Food Safety Plan/Program40
Speak WellImportance of Personality in Career growth Introduction to communication English Speaking Traits of personality60
Test /Discussion/RevisionTest /Discussion/Revision20
Customer RelationsBasics of Consumer Behavior 5A's concept Profiling retail market Customer Relations Dynamics of Customer60
Merchandising and Visual MerchandisingIntroduction to Merchandising Introduction to Visual Merchandising Retail Visual Illustrations VM support structures Display Category Presentation80
Selling SkillsBasics of Selling Greeting your prospect First time impression Rapport building Wants and Needs Questioning techniques Qualities of Sales person Body Language Effective Communication Suggestive Selling Selling high end products handling complex situations100
Basics of ComputerUnderstanding the hardware Parts of a computer Storage devices Input/Output Devices Retail and Bar coding Portable Data Terminals RFID in Retail. Internet Explorer Key board short cuts Data Entry Equipments120
Test /Discussion/RevisionTest /Discussion/Revision20
Retail EquipmentsPOS and Non POS equipments Labeling Bar code Reader Computer Manual Cash handler POS handling procedure Electronic Article Surveillance POS Equipment Stacking norms120
Key Performance Indicators in Retail MarketSales compared to Budget/Target Sales compared to last year Sales per square foot Wage cost Annual sales Conversion rate Elements of Marketing Concepts40
Test /Discussion/RevisionTest /Discussion/Revision20
Practical ExercisesIdentifying the categories of products40
Practical ExercisesFood Safety Practices Customer Interactions120
Practical ExercisesPublic Speaking Customer Service80
Practical ExercisesRole Play - Types of Customers Role Play- Good Customer Relationship Types of Visual Merchandising Demonstrate Visual Merchandising Retail Visual Illustrations200
Practical ExercisesVisual Merchandising support structures Design ,Construct, Maintain props Creating a Display120
Practical ExercisesMerchandising and Category presentation skills Selling Skills Role Plays- Good Sales Person120
Practical ExercisesHigh End product selling Computer Hardware Internet,E-mail Key board Skills180
Practical ExercisesIdentifying POS and Non POS equipment Handling POS Operating POS120
Final Test/Discussion/RevisionFinal Test/Discussion/Revision60
Career Counseling and GuidanceCareer Counseling and Guidance200